Hi, my name is Katarzyna Zielińska — and let me show you something.
You may believe it, or you may not. It may not align with what you were taught during your MBA or Master’s degree — I know, because I’ve been there too. I’ve learned the frameworks, strategies and case studies, but at the same time I’ve built and worked with real places, creating concepts and being inside environments where everything was supposed to “work”.
And that’s exactly where I saw it the most — that something was missing.
Because no one teaches you about what is felt. About the energy of a place, about something you cannot see but you immediately experience. And the truth is — feeling is also a sense.
We all have it, we just don’t always listen to it.
You walk into a place and instantly you know if something feels right or not. You don’t analyze it, you don’t measure it — but you feel it. And sometimes you trust it, and sometimes you don’t, and later you think “I should have listened”.
We believe that if we create a beautiful place — luxury, design, views — it will be enough. And yes, it matters, it works for the eyes. But the real experience starts deeper than that.
I’m not talking about anything abstract — I’m talking about something very real. The energy of a place. I’ve seen it in practice — in how guests behave, how they react, whether they relax and open up, or become distant, demanding, slightly uncomfortable without even knowing why.
Because this is the first thing a guest feels, even before they consciously notice anything else. And from that moment, everything starts.
And no one really talks about it, because you can’t see it — you only see the result. In their behavior, expectations, satisfaction… or the lack of it.
Everything contributes to it. The way people work together, the atmosphere within the team, communication, tension, flow — I’ve seen how it can build a place or slowly break it.
That’s why I don’t focus only on structure or numbers. I observe, I connect what happens between people and within the space, often from the perspective of a real guest — because that’s where the truth is.
And then I show what is not aligned, what feels off, and what needs to change so the place becomes natural, consistent and truly welcoming.
Because in the end, it’s not what the guest sees that defines the place — it’s what they feel.
Katarzyna Zielińska
Guest Experience & Energy Consultant